Honcho

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Introduction

Honcho is a Sydney-based company that helps small businesses set up shop. When 400,000 people had started their business through the platform the founders tasked the design team to mature both platform and brand to fit a wide range of services.

Working closely together, we created an immersive digital platform and an inspiring new brand to help customers to start a business and set Honcho up for their next stage of ambitious growth.

Responsibilities

UX design • Visual design • Strategy

Challenge

A big challenge for customers was having to set up services like registration, a website, insurance and invoicing before they could start doing business.

Three key insights started to emerge. Firstly, it took customers a significant amount of time to set up the right services for their business. Secondly, people wanted to be able to set up all the services they needed in one go but did not want to pay a monthly subscription. Thirdly, the brand needed a new look and feel with a strategic story and wide range of services to match.

Strategy

We defined our strategy around one core idea: ‘Be Your own Boss’. It speaks to Honcho’s ethos of putting control in the hands of the customer, making it as easy as possible to start a business and to become your own boss. This became the foundation for everything that followed.

Solution

The brand was given a complete overhaul to the new strategy. We created a flexible design system that would cover a wide array of services. A visually distinctive set of colors for each service brought this to life with impact and vibrancy.

Honcho needed to change the business model from a monthly subscription to a pay-per-service model. People made it clear they wanted to choose what services to pay for. The new platform would offer direct access to a recommendation of services, based on the type of business that was started.

All services in a one page overview. As support we built a ‘get started’ option that showed the user a recommendation of services to set up tailored to the type of business. One page with a selection of services needed for a business, each separately accessible and to purchase. Services like registration, insurance, domain, website, trademark, professional email, invoices, run Google Ads and more.

For each service we build a landing page explaining what the service is, why you need it and how you use it and added a two-step checkout process to make the flow as easy and fast as possible to set up a business: from getting the business registered to accepting payments from new customers.

Results

The result is a compelling, differentiated experience that is positively impacting conversion. With a new strategy, platform and identity in place, Honcho has the right tools in place to successfully help new entrepreneurs to become their own boss.

Apple isn’t just the world’s most valuable brand and most revolutionary technology company. It’s also a leader in retail, having set new standards for personalized customer service, minimal store design, and easy checkout.

Special thanks

UX Design, ….