Honcho

Get paid faster with Honcho Pay

Introduction

Honcho is a Sydney-based company that helps small businesses set up shop. When 400,000 people had started their business through the platform the founders tasked the design team to mature both platform and brand to fit a wide range of services.

In addition, the design team was tasked to develop a tool to help customers better manage their cashflow.

Responsibilities

Design lead • Product strategy • Discovery • Delivery

Research

Deep diving into small business owner segments, two key challenges started to emerge. A big challenge for customers was to get their invoices paid on time. Invoices often had a payment term of more than a month, but that would leave a business strapped for cash.

The other challenge had to do with keeping track of payments. Often multiple reminders had to be sent to customers or clients before invoices were paid, adding to an ever-growing list of things to follow up on.

Vision and strategy

We defined our strategy around one core insight: ‘Get paid faster’. Looking at the data and talking to the different audience segments showed that cashflow was crucial in order for a small business to survive its first two years.

Prototyping and testing

We developed several iterations for an app that would make it as simple and effective as possible to manage cashflow, stripping away everything that was not absolutely necessary. We created a flexible design system that was easy to understand, had smart integration with banks and could handle any type of invoice.

The primary value of the app was to have one place to see what money was coming in and what money went out, through integration of business bank accounts and sending and receiving any type of invoice or quote with the app. New invoices were set to a shorter payment period of 14 days and reminders were automated for small businesses to get paid faster.

Results

The result was a simple, efficient experience that helped small businesses get paid faster and manage their cashflow.